Proven Expertise in Understanding Markets and Consumers
At Helios, we are not just marketers; we harness the power of market intelligence and consumer insights to forge impactful strategies and drive business growth.
Our founder, a seasoned Strategic Marketing and Business Development Executive, brings a treasure trove of experience in understanding and navigating the complexities of diverse market sectors. This expertise is grounded in a deep understanding of multicultural marketing, consumer behavior, and the development of business growth strategies and shopper marketing initiatives.
Industries & Categories
Retail & Consumer Goods: Leveraging insights from experiences at companies like Colgate-Palmolive and Procter and Gamble, our strategies are infused with an acute understanding of shopper marketing and insights, brand management, and strategic planning in the fast-paced retail environment.
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Cosmetics & Personal Care: At The Estée Lauder Companies Inc., our lead strategist developed shopper insights and category strategies for travel retail in the Americas, showcasing our ability to adapt strategies to diverse markets and dynamic retail landscapes. At both Colgate-Palmolive and Gillette, contributed to the development and marketing strategies of renowned deodorant brands, including Speed Stick, Lady Speed Stick, and Gillette Series.
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Dental & Oral Care: At Procter & Gamble and the Gillette Company, our efforts centered on managing the P&L of Oral B brands across various markets, showcasing our adeptness in brand management and market analysis. Additionally, at Colgate-Palmolive, led the Shopper Marketing and Insights strategies for all Colgate toothpastes and toothbrushes, including a comprehensive usage and attitude study tailored for key customers like Walgreens, underlining our expertise in customer-focused strategies and profitability enhancement.
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Confectionery, Food Products, & Urban Farming: At Nestlé S.A., we managed confectionery and chocolate products, while our role with Fullei Fresh, an urban hydroponic farm specializing in sprouts and shoots, exemplifies our versatility. Our strategies helped Fullei Fresh extend its reach to prestigious clients like Whole Foods, illustrating our capacity to innovate and adapt in various segments of the food industry.
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Brands & Companies
Fullei Fresh: A leader in the produce industry. Key strategist in marketing and sales plans, expanding reach in both domestic and export markets.
Colgate-Palmolive: Developed insight-based marketing programs, influencing shopper behavior across multiple channels.
Estée Lauder: Spearheaded the creation of advanced category strategies for multi-branded retail environments, leveraging analytics and market insights to drive innovative retail solutions.
Procter & Gamble / Gillette: Managed brand strategies and conducted comprehensive market analysis for Oral B brands.
Nestlé: Oversaw brand management and new product launches for confectionery products.
Our Legacy of Excellence
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Our journey through these diverse industries and brands has equipped us with a unique lens to view market trends and consumer behaviors. We bring this cumulative experience to your business, offering insights and strategies that are both time-tested and innovative. Whether you're looking to penetrate a new market, revamp your brand strategy, or gain a deeper understanding of your consumers, Helios is your partner in navigating the dynamic world of market intelligence and consumer insights.